Online Personal Brand Assessment

Digital Portfolio Assessment

Your Online Brand

Using Wix.com, you were expected to design a website that celebrates your creativity and your knowledge of art.  The website should have separate pages for the following:

Portfolio
Sketchbook
Artist Statement

High quality digital portfolios are deliberately designed to highlight the artist's best work, be navigated intuitively by the users, and bring context to the work and processes used by the artist. These portfolios are designed with images that have been edited with consistency, and are presented in a very clean and simplified digital environment.  

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The Online Portfolio
Design Assessment

Level 4 digital portfolios are deliberately designed to highlight the artist's best work, be navigated intuitively by the users, and bring context to the work and processes used by the artist. These portfolios are designed with images that have been edited with consistency, and are presented in a very clean and simplified digital environment.  

Level 4 portfolios contain the following:

• The artist clearly followed the directions and has separate pages for the portfolio, visual journal, and artist statement.
• The artist created a site that has a clean and simple design quality.
• The artist designed the navigation in a user-friendly and intuitive manner.
• The images were photographed and edited with consistency of exposure, white balance, contrast, saturation, and clarity of focus.
• The portfolio is thoughtfully organized to emphasize the most impressive work.
• All elements on each page of the site were deliberately designed.
• The language of the artist statement is grammatically correct, clear, succinct, and establishes the context of the work and the process by which the work was made.
• The typography is legible, sophisticated, and supportive of the overall character of the work presented.


The Online Portfolio
Design Assessment

Level 3 digital portfolios seem to highlight the artist's best work, are navigated easily by the users, and seem to help bring context to the work and processes used by the artist. These portfolios are designed with images that have been edited mostly with consistency, and are presented in a simplified digital environment.  

Level 3 portfolios contain the following:

• The artist followed the directions and has separate pages for the portfolio, visual journal, and artist statement.
• The artist created a site with simplistic design.
• The artist designed the navigation in a mostly user-friendly and intuitive manner, but has a few inconsistencies in navigation functionality.
• The images were mostly photographed and edited with consistency of exposure, white balance, contrast, saturation, and clarity of focus.  Though the images looks mostly consistent, a scrutinous eye can notice variations in the manner in which the work samples have been photographed and edited.
• The portfolio is mostly organized to emphasize the most impressive work, but there are works of art with lesser quality that get too much attention upon quick navigation through the site.
• Most elements on each page of the site were deliberately designed, but there are noticeable elements of the site that seem clumsy or arbitrary.
• The language of the artist statement is mostly grammatically correct, fairly clear, and gives an understandable context of and process by which the work was made.
• The typography is legible and supportive of  the overall character of the work presented.


The Online Portfolio
Design Assessment

Level 2 digital portfolios are designed with limited ability to highlight the artist's best work, or be navigated intuitively by the users.  These portfolios do not bring a clear context to the work or processes used by the artist. These portfolios are designed with images that have been edited with limited consistency, and are not presented in a clean or simplified digital environment.  

Level 2 portfolios contain the following:

• The artist designed separate pages for the portfolio, visual journal, and artist statement, but these pages have limited content.  
• The artist created a site in which simplicity of design was not paramount.
• The artist has not designed the navigation in a user-friendly and intuitive manner, and has many inconsistencies in navigation functionality.
• The images were not photographed or edited with consistency of exposure, white balance, contrast, saturation, and clarity of focus.
• The portfolio is not organized to emphasize the most impressive work, as there are works of art with lesser quality that get too much attention upon quick navigation through the site.
• Some elements on each page of the site were deliberately designed, but there are many elements of the site that seem clumsy or arbitrary.
• The language of the artist statement is not grammatically correct, and does not give an understandable context of or process by which the work was made.
• The typography is legible but inconsistent in its support of the overall character of the work presented.


The Online Portfolio
Design Assessment

Level 1 digital portfolios are not designed to highlight the artist's best work, or be navigated intuitively by the users.  These portfolios do not bring context to the work or processes used by the artist. These portfolios are designed with images that have been edited without consistency, and are not presented in a clean or simplified digital environment.  

Level 1 portfolios contain the following:

• The artist designed separate pages for the portfolio, visual journal, and artist statement, but these pages have very little content.  
• The artist created a site in which simplicity of design was not paramount.
• The artist has not designed the navigation in a user-friendly and intuitive manner, and has many inconsistencies in navigation functionality.
• The images were not photographed or edited with consistency of exposure, white balance, contrast, saturation, and clarity of focus.
• The portfolio is not organized to emphasize the most impressive work, as there are works of art with lesser quality that get too much attention upon quick navigation through the site.
• Most of the elements on the pages of the site seem arbitrarily designed.
• The language of the artist statement is not grammatically correct, and does not give an understandable context of or process by which the work was made.
• The typography is legible but inconsistent in its support of the overall character of the work presented.